Why Marketing Automation Software Fails to Deliver
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Marketing software vendors such as Act-On, Eloqua, HubSpot, Marketo, Pardot and Silverpop are getting a lot of media attention. But despite claims of more qualified leads for the sales team, accelerated pipeline velocity and supporting analytics which tie marketing investments to top line revenues, marketing automation software has yet to cross the chasm to mainstream adoption. And while the benefits are espoused by the vendors, understanding the risks is harder to come by. In this http://www.crmsearch.com video blog post, Chuck shares the top 7 reasons why marketing software fails to deliver. Additional marketing strategy and marketing software reviews are available at http://www.crmsearch.com/marketing-software-reviews.php and http://www.socialerp.com.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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