Racemo is India's first globally developed "phygital" car, purportedly meaning it merges the physical and digital worlds, while also boasting strong connectivity features such as cloud computing, analytics, geo-spatial and mapping, as well as an increased human-machine interface.
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You can even play with the Racemo+ (the track version) in an interactive gaming environment using Microsoft's Forza Horizon 3 - by the way, this is the first Indian car to ever be available on this platform.
"We launched our sub-brand TAMO as our answer to new technologies, business models and partnerships. Racemo is the first innovation from TAMO, and our emotional, unexpected leap to the future," said Tata Motors CEO, Guenter Butschek.
"From styling and design to driver experience and technology, Racemo is an extension of customers' personality, as part of their digital ecosystem and will break the ice with the radical new presence and pique the interest in the parent brand."
In terms of performance, the Racemo features a three-cylinder 1.2-liter turbocharged petrol unit, good for 190 PS and 210 Nm (155 lb-ft) of torque. Together with the 6-speed automatic transmission, this mid-mounted unit will propel the car from 0-60 mph (96 km/h) in under 6 seconds.
Led Digital Marketing Efforts of Top 500 e-Retailers.
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Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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