Those Social Driver guys always seem so with the future, right? Curious how we manage to keep it on top of it all while the online landscape is always changing and evolving?
Curiosity cured! Here's a peak behind the curtain featuring Social Driver's CTO and Founder, Thomas Sanchez, presented at our Social Driver's Ed on May 4th, 2012. We call it the Social Driver Canvas and it's a big part of how we do things over here. What does your team use to organize and strategize communication?
The starting point for any good discussion, meeting, or plan about a web, mobile, or social strategy should be a shared understanding of what a communication strategy entails. We developed a framework to facilitate this planning process. Our goal is to present these concepts in a way that is simple, relevant, and intuitive, while not oversimplifying the complexities of how the strategy will function.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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