How To Set Up Google AdWords Display Advertising Campaigns - Surfside PPC
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Discover how to use the Google Display Network and how to Set-up Google AdWords Display Advertising Campaigns. Need marketing help? Contact us at http://www.surfsideppc.com/contact/.
In this video, we will go over exactly how to get started with Display Network Only campaigns on Google AdWords. We start by going through naming your campaign, picking an objective, select your location targeting, language targeting, advanced ad options, creating ad groups, targeting display keywords, targeting website, video, and app placements, targeting display affinity audiences, and more. We also go through uploading display ads in a variety of sizes (300x250, 160x600, 728x90, 1200x628, 1200x1200). In addition, we cover the new Responsive Display Ads available through Google AdWords.
We recommend setting up campaigns that bid for conversions. You don't just want to drive clicks and impressions from the display network, you want to drive conversions and sales. Ultimately, if you spend $1,000 in advertising then you want some revenue, leads, and actual results.
Through the Google Display Network, you can target In-Market Audiences, Affinity Audiences, Similar Audiences, Remarketing Lists, YouTube Video Remarketing Lists, Customer Email Lists, Websites, Mobile Apps, Videos, and more. What you want to do is target as much as possible, set-up conversion tracking, and optimize your display advertising campaigns as you get results.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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