How to Read Google Analytics Data: The Basics (2015)
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If you have Google Analytics for your website and you're having trouble grasping what all that data means, this is the video for you! Tom Zobel gives a basic look at how you can read your Google Analytics data as well as a few insights you can draw from that information. The three main areas that are covered are your Audience, Acquisition and Behavior overviews.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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