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According to a survey by Chief Marketer, 68% of B2B marketers are testing personalization of content or offers. 66% are testing based on types of content engaged with and 53% focus personalization on job function and title.

A survey by Clutch and Brave UX examined important factors for website loyalty. 94% cited the content and offerings that were seen as valuable. 93% pointed to ease of use of the website.

59% of B2B marketers learn about the audiences via keyword research. 54% gain audience insights via social listening and website analysis. Customer feedback is cited by 50% of marketers, followed by competitive analysis (49%).

Based on an analysis of 6.6 billion email sends from retailers by MailChimp, it may be a bad idea to purge inactive subscribers from your lists. Those who didn't open or click on emails had a higher order frequency and order value than active subscribers. Perhaps, just seeing an email in their inbox was enough to inspire action.

A survey of 284 marketing influencers by Ascend2 asked participants about the most important data-driven marketing objectives. 51% responded that basing more decisions on data analysis is the most important objective.

Marketers and agency professionals report that reachning potential customers in a meaningful and compelling manner is the top challenge. Slightly behind this challenge is accurate and reliable measurement and reporting.

Digital influence on in-store retail sales showed tremendous growth between 2013 and 2016. In 2013, Digital influenced 14% of in-store sales. By 2016, the influence of Digital increased to 56%.

According to a consumer survey by UPS and comScore, 29% of product searches begin with Amazon. 15% of consumers start with search engines. 13% visit a retailers' store and 12% go to a retail website.

Being seem in paid search increases brand awareness, according to a study by Google and Ipsos. Across 12 verticals, a 6.6% lift in top-of-mind brand awareness was reported. Automotive and B2B increased brand awareness by 9% points. CPG increased by 8% and retail by 6%.

According to a survey of business professionals, thought leadership is driven by the quality or nature of research analysis and the credibility of data (55%). Only 5% assign trust to the media/public profile of information provider.

71% of marketers cite attributing social and content to revenue as the top challenge in proving ROI. A distant second is aligning KPIs with business goals (49%), followed by attributing leads to revenue (47%).

B2B and B2C marketers surveyed provide insights on improving the customer experience. The top issue for B2B marketers was making the experience as valuable as possible (32%), while B2C marketers view personalization and relevance (28%) as the key to improvement.