Leanplum

Leanplum is a mobile marketing platform. It provides a number of marketing features, such as push notifications, automation, in-app content editing, personalization, A/B testing, and analytics for mobile apps.[1][2]

Leanplum
Private startup
Industry Marketing software
Founded 2012
Founder
  • Momchil Kyurkchiev
  • Andrew First
Headquarters San Francisco, CA, United States
Products Mobile messaging, automation, app editing, personalization, a/b testing, analytics
Number of employees
51-200 (as of August 2016)
Website www.leanplum.com

History

Leanplum was founded in 2012 by Momchil Kyurkchiev and Andrew First.[3] The company is an alum of TechStars Seattle 2012.[4] It is headquartered in San Francisco, and maintains satellite offices in London, Bulgaria, and New York City.[5]

Leanplum has raised a total of $46.4 million in funding: $4.8 million in Series A funding in July 2014 (from Shasta Ventures)[6], $11.6 million in Series B funding in August 2015 (from Shasta Ventures, Kleiner Perkins Caufield & Byers, and Specialized Types)[7][8], and $29 million in Series C funding in October 2016 (from Canaan Partners and earlier investors).[2][9]

External links

Notes

  1. ^ "Leanplum". Kleiner Perkins Caufield Byers. Retrieved 2016. 
  2. ^ a b Lardinois, Frederic (October 19, 2016). "Leanplum raises $29M Series C round for its mobile marketing platform". TechCrunch. Retrieved 2016. 
  3. ^ "Leanplum Inc.: Private Company Information". Bloomberg. Retrieved 2016. 
  4. ^ Sack, Andy (April 4, 2014). "Seattle 2012 Alumni Leanplum: How Techstars Helped". Techstars. Retrieved 2016. 
  5. ^ Roy, Rohit (March 14, 2016). "Leanplum Attracts Competitors' Executives, Launches Global Markets". MarTech Advisor. Retrieved 2016. 
  6. ^ Lardinois, Frederic (July 28, 2014). "A/B Testing Service Leanplum raises $4.8M Series A Round, Adds Marketing Automation Tools". Shasta Ventures. TechCrunch. Retrieved 2016. 
  7. ^ Lardinois, Frederic (August 5, 2015). " "Mobile Lifecycle Marketing Firm Leanplum Raises A $11.6M Series B Round Led By Kleiner Perkins". TechCrunch. Retrieved 2016. 
  8. ^ Koetsier, John (August 5, 2015). "Cash, hires, growth: Mobile marketing automation is heating up (even more)". VentureBeat. Retrieved 2016. 
  9. ^ Haggin, Patience (October 18, 2016). "Leanplum Raises $29M Series C Led by Canaan Partners". The Wall Street Journal. Retrieved 2016. 

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.


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