Quickly learn what works and what doesn't. Work with digital marketing leaders to engage markets and generate conversions (sales and leads). Create messaging that inspires action. Enhance trust and authority. Build upon results and improve decision-making. Gain insights and discover opportunities from your data. Leverage our testing framework to optimize around profitable conversions. defaultLogic optimizes for conversions across your sales/lead funnel -- from Digital campaigns to site pages.
An analysis on a random sample of more than 1.9 billion online shopping sessions provided a breakdown of conversion rates by device. Desktop converts at 4.31% in the US, followed by tablets (3.55%) and smartphones (1.50%).
According to a report by Google, its product listing ads (PLAs) convert higher on desktops (30%) and mobile (215) compared with non-brand text ads. Also, the revenue per click is 17% higher, although average order value is 11% lower.
An analysis on a random sample of more than 7 billion online shopping sessions provided a breakdown of conversion rates by device for Q2 2016. Desktop converts at 4.11% in the US, followed by tablets (3.42%) and smartphones (1.34%).
A survey by Econsultancy/RedEye asked marketers about the uplift in conversion rates after implementing personalization. 32% reported a major uplift for search traffic and 21% experienced an increase for their website.
Digital Marketers and E-Commerce professionals place the highest value on customer journey analysis (63%) for conversion optimization, followed by A/B testing (60%). Website personalization (36%) and multivariate testing (21%) are CRO methods viewed as most difficult.
Research by SOASTA shows that page load times can have a dramatic impact on conversion rates. A slowdown of seconds can impact smartphone conversions by 26%, tablet conversions by 25%, and desktops by over 36%.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
Manage research, learning and skills at NCR Works. Create an account using LinkedIn to manage and organize your omni-channel knowledge. NCR Works is like a shopping cart for information -- helping you to save, discuss and share.